We are ZERĺMAR
Founded in 2021 by veteran lobbyist Lizbeth Ramírez, Zerímar Strategies is a certified Minority and Women-owned Business Enterprise (MWBE) fully committed to our mission of: ‘helping our partners develop and leverage their brand, relationships and expertise to create meaningful impact in their industries and communities.’
Our extensive experience in government affairs, public policy, business strategy and the hispanic market has solidified our reputation as a trusted and formidable force in the Chicago area and beyond. With our finger on the pulse of laws, regulations, and policies at the state, local, and national levels, we provide advocacy that is well-informed, targeted and thoroughly executed.
Furthermore, our strategies are crafted with a comprehensive understanding of your industry and the specific issues you're advocating for.
We’re the team you want in your corner, as you navigate the complexities of ever-evolving social, economic and political landscapes—offering unparalleled support every step of the way.
The reverse of our founder's last name, Zerímar, symbolizes Ramírez’ passion for advocacy, intertwined with her bold vision for redefining the future of government relations. With her name on the line—quite literally—Lizbeth endeavors to amplify the voices of those she represents, one strategic move at a time.
Our Values
Foster meaningful connections
Being a people-centric enterprise, we prioritize cultivating and sustaining relationships with both the community and essential stakeholders, ensuring we bring them along on our path to achieving transformative impact.
Be a persistent problem-solver
With the precision of a boutique firm and the influence and capabilities of a lobbying powerhouse, we excel at problem-solving by strategically deploying the right resources at the right moment.
Stay obsessed with excellence
At Zerímar, advocacy is just one facet of our mission. We empower our clients to harness the power of their brand through an authentic and personalized approach, ensuring they attain enduring, consistent results with their communities and stakeholders.
A Strategic Advocacy Powerhouse
Lizbeth Ramírez
Founder and Chief "Get-It-Done-er"
“Transformative business and community impact is achieved when people take a stand. We ensure your stand receives the most formidable advocacy and support at every turn.”
With an impressive tenure spanning more than ten years in the realm of politics and government, Lizbeth Ramírez is a force to be reckoned with. She brings a wealth of expertise navigating the intricate landscape of Chicago and state government affairs, and long-standing relationships with key community leaders and decision-makers. Her illustrious career includes pivotal positions such as Executive Director for the Illinois House Democrats, Communications Staffer for the Illinois Legislative Latino Caucus, and Community Liaison to name a few.
In addition to her direct experience in government, Lizbeth has served as inhouse lobbyist for ComEd in Springfield, Cook County and the
City of Chicago. Among numerous accomplishments an in-house Lobbyist, Lizbeth, worked to ensure the passage of the Future Energy Jobs (FEJA) legislation in 2016. Lizbeth oversaw ComEd’s Chicago North Redevelopment project from beginning to end, engaging local elected officials, community advocates and worked closely with the local aldermen to address community concerns by overseeing 19 wards from community issues, sponsorships, community engagement and promoting the Company’s brand with initiatives to promote STEAM education, social responsibility and grants for renewable energy
Most recently, Lizbeth has volunteered her time as the Hispanic Star Chicago Hub Leader under the We Are All Human Foundation, where she organized volunteers in over 10 communities in Chicago to provide food and essential items to those in need, especially during the COVID-19 pandemic. Through this work, Lizbeth received the Making the Difference Award presented by Telemundo Chicago and highlighted as Chicago’s Very Own by WGN-TV. Among other public recognitions, Lizbeth was named “Best In-House Lobbyist” by Capital Fax as a first-year lobbyist, along with being named to Negocios Now’s “Latino 40 under 40” in Chicago.
Kassandra Silva
Government Affairs Consultant
“Government moves fastest for the people who understand how it actually works. My job is to bring that inside knowledge to the table, so our clients aren’t just heard — they’re positioned to win.”
Sharp, detail-oriented, and deeply versed in how legislation actually moves, Kassandra Silva joins Zerímar Strategies bringing a practitioner’s view of government from the inside out. Her background spans across the legislative, executive, and business sides of government affairs, giving Zerímar’s clients an added layer of fluency as they navigate the policymaking process.
Kassandra began her career as staff for the Illinois House of Representatives as well as working for the Democratic Party of Illinois, granting her a strong foundation with both the legislative and electoral aspects of government. This experience endowed her with critical institutional knowledge, allowing her to anticipate how policy and politics intersect for the clients and communities Zerímar serves.
Kassandra also served as a Legislative Liaison for the Illinois Department of Human Services, where she represented the agency throughout the state legislative process. Her time in the administration sharpened her skills of policy-making through understanding implementation and institutional capacities, as well as managing the relationships of the agency with legislators and stakeholders.
Most recently, Kassandra worked at a national government affairs and strategic communications firm, where she provided essential counsel to clients on government, legislative, and political strategy, helping them navigate the intersection of policy, business, and public affairs.
When you work with Kassandra, you’re not just getting someone who understands the legislative process, you’re gaining a strategic partner who knows how to move priorities from proposal to passage.